MSPs: Turn expertise into inbound pipeline
MSPs and IT services firms face the same challenge: your expertise is invisible online. Your website sounds like every other IT vendor. Your team has deep knowledge, but prospects can't feel it until that first 60-minute education call. What if they could trust you before they ever reached out?
Industry:
Technology/IT Services
Trusted By
15x Visibility Case Study
We help MSPs reveal their authentic expertise through video content that builds trust before the first sales call. BACS IT saw 15x visibility growth and touch points jump from 1,600 to 25,460 in 90 days.
MSP Content That Builds Lasting Trust
We replaced one-off studio shoots with relaxed recording sessions that feel like coffee chats. Your team shares what they already know and we turn those conversations into months of content.
Discovery
We learn your team, your clients, your voice
Record
Coffee-chat style recordings with your team
Amplify
Multi-format content across all your channels
IT Growth Gaps Hiding in Plain Sight
Your marketing person spends 5 hours every week writing posts, managing content, tracking results. You're getting some traction, maybe some inbound. But what if you could scale that reach significantly while cutting the time investment to 5 hours per month? Same team, bigger results, less grind.
Beyond Referral-Only Growth
Your goal isn't only more traffic. It's the right traffic. Decision makers who already trust you before they reach out. Shorter sales cycles because prospects have felt your expertise.
Full Visibility Into Your Results
You get a dashboard you can access 24/7. See your analytics in real time: impressions, engagement, and leads attributed to specific content. Full UTM and GTM tracking built in. Your data is your data, we are stewards not gatekeepers.
Team-Wide Visibility That Compounds
Your engineers become visible thought leaders. Leadership feels seen in the brand voice. The whole team participates in content because it feels natural, not forced.
Real Results from BACS IT
BACS IT, a distributed IT and cybersecurity MSP serving manufacturing clients, partnered with Plumwheel to transform their content strategy. Here is what happened in their first 90 days of authentic video content.
Team-wide social participation returned
Leadership felt seen in brand voice
Decided to scale beyond pilot into ongoing retainer
0+
Touch points reached
0x
Growth in reach
Meet Your Content Partner
Plumwheel helps MSPs and IT services teams show up as themselves on camera. No scripts, no teleprompters, just real conversations that build trust with prospects before the first sales call.
Founded by practitioners, not agencies
Hunter Lee Canning built Plumwheel after seeing too many great teams hide behind generic marketing.
We specialize in professional services firms where trust is everything.
MSP Video Marketing FAQ
Here is what MSP and IT services leaders typically ask before getting started with video content. These are the questions we hear most often from teams like yours.
How much time does my team need to invest?
Two 90-minute recording sessions plus review and feedback time. That's 5 hours per month total. Compare that to 5 hours per week writing posts, managing content, and tracking spreadsheets yourself. We handle production, posting, and analytics.
What if my team hates being on camera?
No scripts, no teleprompters. Coffee-chat style conversations about what they already know. Most people find it surprisingly natural.
How do you measure results?
Dashboard with 24/7 access. Full UTM and GTM tracking built in. You see impressions, engagement, and leads attributed to specific content. No gatekeeping.
What kind of partnership is this, vendor or long-term?
We build for the long term. Our longest client relationship is over a year and counting. Content compounds over time, Q1 footage doesn't expire, we repurpose, remix, and revisit. The longer we work together, the richer your content library becomes.
Explore More
Related resources for MSP and IT services leaders.
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