A Brand Voice That Sounds Like You
Most marketing content sounds the same because it was written the same way: research competitors, hire a copywriter, approve drafts. The result? Words that could belong to anyone. What if your content actually sounded like your team?
Trusted By
Generic content builds generic trust
We help teams discover their authentic voice through real conversations. No scripts, no copywriter interpretation. The words come from you, which means prospects hear you before they ever meet you.
Voice Discovery Process: How It Works
We don't hand you a brand voice guide and walk away. We sit with your team, ask the right questions, and record how you actually talk about your work. That becomes your content.
Listen First
We start by learning how your team naturally explains what you do. No prep needed, just real conversations.
Record Authentically
Coffee-chat style sessions where your team talks about what they know. We handle the questions, you bring the expertise.
Refine Over Time
Your voice gets clearer with each session. Written content sounds more like you the longer we work together.
Brand Voice Gap: Why Content Sounds Generic
Your prospects scroll past dozens of companies that all sound the same. When your content doesn't carry your voice, you blend into the noise. The companies that win trust are the ones that sound like real people, not marketing departments.
Brand Voice Content: Sounds Like You Because It Is You
When prospects read your content, they should feel like they already know your team. That only happens when the words actually came from your team. No interpretation, no corporate translation.
Brand Voice Strategy: Traditional vs Authentic Development
You spend the same 5 hours per month either way. The difference? One path gives you words from a brief. The other gives you words from your team. Same effort, completely different trust signal.
Brand Voice Evolution: Gets Stronger Over Time
The longer we work together, the more refined your content becomes. Written content starts sounding more like you. Video clips capture your natural cadence. Your content library becomes unmistakably yours.
Voice Discovery Results: What We See
Patterns we observe across teams who invest in authentic voice development. These outcomes emerge consistently when companies commit to real conversations over scripted content.
Prospects reference specific content in first calls
Team members share their own posts instead of ignoring marketing
Written content starts passing the 'sounds like us' test
Meet Your Content Partner
Plumwheel helps professional services teams show up as themselves on camera. No scripts, no teleprompters, just real conversations that reveal the voice your team already has.
Founded by practitioners, not agencies
Hunter Lee Canning built Plumwheel after seeing too many great teams hide behind generic marketing.
We specialize in professional services firms where trust is everything.
Brand Voice Development FAQ
What teams ask before getting started with voice discovery. These are the questions we hear most often from marketing leaders exploring authentic content.
Explore More
Related services and resources.
Team Plumwheel, at your service.
By pressing submit you agree to the Plumwheel's Terms of Service and Privacy Policy.