Executive Video
Your CEO has figured out how to win clients. Prospects can't see or hear that until they get on a call. That's too late in the process.
Service:
Short Form Videos
Trusted By
Prospects decide whether to trust you before they ever talk to you. Video is how you influence that decision.
We record your CEO, founder, or managing partner in a monthly 90-minute conversation. No scripts, no teleprompters. That recording becomes videos for LinkedIn, your website, YouTube, and email. Prospects watch it, form an opinion, and walk into sales calls already warm.
How One 90-Minute Executive Video Session Generates Weeks of Content
One 90-minute recorded conversation per month. We pull clips, structure them for each channel, and hand off a full content stack. Your executive shows up once. We distribute everywhere.
Record
A real conversation, not a corporate video shoot.
Structure
We cut the session into channel-ready content.
Deploy
Content goes out across every channel your prospects use.
Written Content Doesn't Build Trust Fast Enough
Case studies and blog posts tell prospects what you do. Video shows them who they'll be working with. That difference matters when trust is the deciding factor in a sale.
Prospects who feel like they already know you
When prospects reference specific videos in their first sales call, that's the goal working. They watched, they trusted what they saw, and they came in ready to move. That's the outcome we build toward.
The Same Sales Conversation, Distributed at Scale
Your executive already knows what resonates with prospects. The real conversations in sales calls contain all the ideas that would win on video. We record those ideas and distribute them across every channel your prospects use. Wherever they find you, they arrive at the same place.
Sales Calls Start Warmer
After a few months of consistent video, prospects start referencing clips by name before the first call. They already know how your executive thinks. The early qualification conversation gets shorter because the content did the work.
What Consistent Executive Video Produces
These are the specific outcomes clients see when executive video runs as a monthly campaign rather than a one-off project.
Prospects reference specific videos on the first sales call
LinkedIn reach grows from the executive's personal network outward
Website, email, and YouTube all fed from the same monthly session
channels fed from a single monthly recording session
monthly session produces weeks of ready-to-deploy content
Meet Your Content Partner
Plumwheel puts executives on camera in real conversations. No scripts, no teleprompters. Just your leadership sharing what they think, so prospects trust you before they ever reach out.
Founded by practitioners, not agencies
Hunter Lee Canning built Plumwheel after seeing too many great teams hide behind generic marketing.
We specialize in professional services firms where trust is everything.
Common Questions
Here are the questions we hear from CMOs and founders evaluating whether executive video is the right move for their firm.
Does my executive need on-camera experience for thought leadership video content?
No. The format is a recorded conversation, not a production. Your executive talks about what they think. We ask the questions and structure the edit. Most people are more comfortable than they expect once they realize there's no script.
What time commitment does an executive video require each month?
One 90-minute session per month from the executive. We handle everything else: structure, editing, formatting for each channel, and the deployment guide. Your team wires up the publishing.
Can we use existing interview footage or recordings we already have?
Yes. If you have existing recordings, we can work from those. The session format is our recommended starting point, but we can structure content from any source where your executive is speaking naturally.
How long before we see results in sales conversations?
The quick wins happen when prospects start referencing the content before calls. Most clients notice this within 60 to 90 days of consistent publishing. The compounding effect builds from there as the library grows.
Explore More
Related services and resources for executive content.
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