Domain Authority
Content programs fall apart after the recording ends. The videos sit in a folder, the posts go up inconsistently, and no one really knows what is working. We built our campaign management layer specifically to close that gap. We handle the full lifecycle: scheduling, posting, analytics, and adjustments. Your team stays on camera. We handle everything that happens after.
Service:
Short Form Videos
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Domain authority compounds. One-off content doesn't.
We manage the full content lifecycle so your team stays on camera and off the calendar. Blogs, videos, carousels, and email all flow from a single content engine. We schedule, post, track, and feed performance data back into the next round of content. What works gets more. What doesn't gets cut. The result is domain authority that builds over time instead of a backlog that never moves.
How the Full Content Lifecycle Runs
We take the handoff after content is created and run everything from there. Blogs, videos, carousels, and email all get scheduled, posted, and tracked across every channel. Performance data feeds back into the brief for the next session. Nothing sits, nothing gets siloed, and nothing requires your team to manage a calendar.
Schedule and Distribute
We handle blogs, videos, carousels, and email so your team never has to manage a content calendar.
Track Everything
Clear attribution on every asset. You get a real-time dashboard with 24/7 access. Your data is always yours.
Adjust and Feed Forward
What performs gets more. What doesn't gets adjusted. Performance data feeds directly into the next round of content decisions.
Content Without a System Is Just a Backlog
We've seen it happen at firm after firm. A great recording session happens, the raw footage gets edited, and then the content sits because no one has time to run the distribution side. Or it goes up inconsistently, with no tracking, no pattern, and no way to know what is working. The creation side gets attention because it's visible. The management side gets ignored because it feels operational. That is exactly where programs lose momentum. And that's the layer we run.
A Content System That Runs Without Your Team Running It
The goal is a content system that operates in the background while your team stays focused on the work they're good at. We post consistently, track what is moving, and make adjustments based on real data. Your team doesn't touch a scheduling tool. They show up on camera, and we handle the rest.
Performance Data Drives What Gets Made Next
We treat analytics as the input for what gets created next, not just a reporting function. When a LinkedIn clip outperforms the others, that format and topic gets more weight in the next session brief. Every campaign we run gets sharper over time because the data is being used.
What You Get After 90 Days
By the end of the first campaign cycle, your content is posting consistently, your analytics are clean and accessible, and you have a real picture of what is working. Your team hasn't touched a scheduling tool or opened a spreadsheet to interpret campaign data. The dashboard shows you everything in one place. And the next round of content is already informed by what the first round taught us. That is the operating state we're building toward.
What Domain Authority Looks Like in Practice
Teams that run a managed content cycle with a real feedback loop build domain authority that standalone campaigns never reach. Consistent output, clean tracking, and a cycle that improves every round.
Blogs, videos, and campaigns posting consistently without touching a scheduling tool
24/7 dashboard access with clear attribution on every asset
Content performance feeds the next round so domain authority compounds instead of plateauing
data ownership: your analytics, your attribution, your accounts
dashboard across LinkedIn, YouTube, blog, and email so nothing is siloed
Meet Your Content Partner
Plumwheel runs the full campaign lifecycle so your team stays focused on what they do best: being on camera. We handle posting, tracking, and adjusting so nothing sits in a queue.
Founded by practitioners, not agencies
Hunter Lee Canning built Plumwheel after seeing too many great teams hide behind generic marketing.
We specialize in professional services firms where trust is everything.
Common Questions
Real questions from teams before they hand off their content lifecycle to us.
Who owns the accounts and the data?
You do, always. We operate as stewards of your accounts, not owners of them. Every platform account, every analytics property, every attribution configuration stays under your control. If you ever part ways with us, you leave with everything intact.
What does the Domain Authority dashboard track?
Real-time performance across LinkedIn, YouTube, blog, and email in one view. Post performance, click-through rates, booking attribution, and channel comparisons without jumping between platforms. Clear attribution on every piece means you can see what is building authority, not just impressions.
How does this connect to the content we're creating?
Campaign management is the layer that makes content creation worth the investment. We close the loop between what gets made and what gets results. Performance data from this service feeds directly into the brief for the next recording session so the system improves over time instead of running on guesses.
How much involvement does this require from our team?
Almost none. That is the point. Your team reviews the dashboard when they want to and gets a regular performance summary from us. The scheduling, posting, adjustments, and reporting run without requiring your attention. You stay on camera. We run the campaign.
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